General Partner and Co-Founder
“Re:food is a platform to support the once-in-a-generation chance to fix the agrifood system for exponential social, environmental, and investor returns."
Gustaf is co-founder and general partner at Re:food.
Gustaf holds a Master of Science degree in Information Technology from Uppsala university. and has been trained by the Stockholm Resilience Centre, Singularity University, and Harvard Business School.
Before becoming a tech-investor in 2010, Gustaf was co-founder and CEO of a software consulting firm working with the Swedish tech unicorns Spotify, King, iZettle, and Klarna as they grew from startups into category-changing companies.
At a leadership program at the Stockholm Resilience Centre in 2014, Gustaf learned about planetary boundaries and the power of paradigm shifts. He decided to wholeheartedly back entrepreneurs with transformative innovations and strategies to reform our food system into a prosperous and regenerative state.
In 2015 he invested in Oatly and Mat.se as his first food-related investments. In 2020 he met Peter Odermark and together they set up Re:food.
When not thinking hard about root cause problems in the food system and meeting stellar entrepreneurs solving them, he is a father of four who enjoys spending time with his family, running, hiking, reading, cooking, and being inspired by other thinkers and cultures.
He is also a principle owner of his family office Gullspång Invest, a Limited Partner in Re:food.