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Planted
Planted is changing how we eat with its juicy, tender, plant-based, and clean-label alternatives to meat.
Companies we back
Biodegradable plastics from food waste. Ice cream to die for, that won’t kill you. Healthy food at junk food prices. Plant-based milk and real pork without the cow and the pig. Tools, financing, and microbes that help farmers to transition to sustainable, regenerative, and more profitable farming methods.
Small steps for the customers but giant systemic strides for mankind.
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Have you found a leverage point for transformative change?
We partner with outstanding and committed management teams that have established product-market fit (usually >20 million USD) and a clear pathway to profitability. We look for businesses with an emerging structural competitive advantage, which could be demonstrated through, for example, differentiated technology or special customer or supply relationships. Finally, a compelling sustainability case is fundamental to our investment thesis, as we outline in our Food is Solvable framework.
We primarily focus on companies headquartered in North America and Europe. We typically invest 10-20 million USD of preferred equity initially, taking a lead or co-lead role with board representation.