Matsmart / Motatos

Matsmart/Motatos is the leading European discount food store online, saving products from food producers and wholesalers that would otherwise be thrown away due to overproduction, faulty packaging, seasonal trends, or approaching best-before dates.

Thanks to its automatic warehouse solutions, partnerships with major retailers, and dedication to customer experience, Motatos not only prevents these products from going to waste, but also manages to offer them at significant discounts. This enables end consumers to enjoy better deals than they would find at retail prices.

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Matsmart was founded in Sweden in 2013. Today the company also saves food in Finland, Germany, Denmark, the UK, and Austria under the Motatos brand.

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Food loss and waste contribute to 10% of global greenhouse gas (GHG) emissions, with inefficient supply chains leading to an annual loss of approximately 180 billion USD. Motatos combats this issue by ensuring that surplus food and fast-moving consumer goods products are used efficiently.

If successful in shifting the paradigm of global food waste, Motatos has the potential to contribute to a 10% reduction in global GHG emissions. While surplus inventory is an inevitable reality, ensuring that these products are used and accounted for can have a significant environmental impact. By offering sustainable and affordable options to consumers, Motatos supports a greener future for all.

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