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Planted
Planted is changing how we eat with its juicy, tender, plant-based, and clean-label alternatives to meat.
We partner with companies
Re:forming the food system
The re:genesis of a broken food system
Our generation's greatest business opportunity is to mend the food system for future ones
Our cheap calories come at a steep price. With the population growth there is an increasing number of mouths to feed. Still, food production is already the primary contributor to greenhouse gas emissions, deforestation, loss of species, and soil degradation. The equation doesn’t add up, but it’s solvable.
Bold entrepreneurs with transformative innovations have started the redesign of our food system into a biodiverse carbon sink feeding the billions with nutritious food. The outcome is resilience, regeneration, and abundance. We invest in category defining companies driving the reformation of the global food system.
Digest how we invest
Transformative impact investing
Our investment themes build upon the work of Stockholm Resilience Center and EAT-Lancet, and the required shifts they’ve identified to bring the global economy back to a safe operating space. Our portfolio companies are producing more with less, repurposing waste, replacing linearity with circularity, regenerating soil, and enabling access to nutritious food for everyone.
Companies we back
Matsmart / Motatos
Matsmart/Motatos is the leading European discount food store online, saving products that would otherwise have been wasted.
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Agreena
Agreena provides a global AgTech platform supporting the regenerative farming transition to scale carbon removals.
Nick's
Nick's is a health revolution disguised as irresistible temptations, bridging the gap between healthy and cravable.
Mission Barns
Mission Barns makes real meat without harm, using cultivators that mimic the animals' bodies.
Oatly
Through superior products and clever marketing, Oatly is leading the plant-based revolution. It's like milk but made for humans.
Stories
August 30, 2024
Controlled Environment Agriculture: Opportunities and Challenges for Investors
Controlled Environment Agriculture (CEA): a few years ago, Vertical Farms was one of the hottest segments for food & ag venture investors. Companies like Bowery Farms and AeroFarms closed late-stage growth rounds with hundreds of millions of dollars of VC funding, AppHarvest went public at $1bn+ valuation via a SPAC merger, and global scale seemed all but inevitable for the segments’ leaders. However, as inflation and interest rates rose in 2022 and 2023, investors turned away from the sector, and companies began to struggle and even go bankrupt. The narrative shifted. Now, profitability is at the top of investors’ minds, not growth, and questions remain about the fundamental viability of the space. We dug into the segment to understand where value might lie today.
June 7, 2024
The Sweet Revolution: Exploring Sugar Replacements for a Healthier Future
In a world where sweet treats are almost impossible to resist, the overconsumption of sugar has become a significant public health issue. Linked to numerous health problems that impact a quarter of the global adult population, sugar is more than just an indulgence—it's a health hazard. We don’t need to go completely sugar-free – limiting sugar intake to the World Health Organization's recommendation of less than 10% of total energy intake, with further benefits from reducing below 5%, would significantly reduce the negative impacts of sugar-induced health and dental diseases. However, average sugar consumption is about 22kg per year, which is twelve times higher than the 5% recommendation – and it is rising. Breaking the sugar habit is easier said than done, but don’t despair just yet. With sugar replacements, it is possible to create indulgences to die for that don’t kill us.
April 26, 2024
Greening Ammonia Production: There are No Silver Bullets in Systems Transformation
The production of synthetic ammonia, a precursor to nitrogen fertilizer, generates two tons of carbon dioxide equivalent per ton of usable ammonia and is responsible for 1-2% of global greenhouse gas emissions. At the same time, greening this production process could benefit industries beyond agriculture. However, there are negative impacts associated with nitrogen fertilizers that green ammonia does not address, and we must be cautious that ammonia production doesn’t become a red herring in the sustainable fertilizer transition. We dug into the green ammonia space and summarized our key findings and takeaways.