Planted
Planted is changing how we eat with its juicy, tender, plant-based, and clean-label alternatives to meat.
Our generation's greatest business opportunity is to mend the food system for future ones
Our cheap calories come at a steep price. With the population growth there is an increasing number of mouths to feed. Still, food production is already the primary contributor to greenhouse gas emissions, deforestation, loss of species, and soil degradation. The equation doesn’t add up, but it’s solvable.
Bold entrepreneurs with transformative innovations have started the redesign of our food system into a biodiverse carbon sink feeding the billions with nutritious food. The outcome is resilience, regeneration, and abundance. We invest in category defining companies driving the reformation of the global food system.
Our investment themes build upon the work of Stockholm Resilience Center and EAT-Lancet, and the required shifts they’ve identified to bring the global economy back to a safe operating space. Our portfolio companies are producing more with less, repurposing waste, replacing linearity with circularity, regenerating soil, and enabling access to nutritious food for everyone.
Planted is changing how we eat with its juicy, tender, plant-based, and clean-label alternatives to meat.
Matsmart/Motatos is the leading European discount food store online, saving products that would otherwise have been wasted.
Agreena provides a global AgTech platform supporting the regenerative farming transition to scale carbon removals.
Nick's is a health revolution disguised as irresistible temptations, bridging the gap between healthy and cravable.
Mission Barns makes real meat without harm, using cultivators that mimic the animals' bodies.
Through superior products and clever marketing, Oatly is leading the plant-based revolution. It's like milk but made for humans.
In recent years, upcycling has emerged as a promising avenue to combat food waste, offering innovative ways to turn discarded food into new products. As the global population grows and resources become scarcer, finding solutions to food waste is essential. Upcycling addresses the problem by repurposing food that would otherwise be wasted, creating triple benefits of reducing environmental impacts, improving food security, and creating value from waste. However, while the potential benefit is vast, the journey toward widespread production and adoption of upcycled food faces significant practical challenges. During 2024 Gullspång Re:food, Novax, and PolarVentures collaborated on project Stardust to map global technologies for upcycling with Nordic side streams.
Read our report, Food is Investable, on why venture capital, private equity, and infrastructure funds should consider agrifood in their investment strategies. Despite the agrifood sector’s critical role in sustaining life and driving 12% of global GDP, it punches below its weight in capital allocation. In 2023, agrifood was only 2% of private equity’s total assets under management and received only 5.5% of global venture capital. From a climate perspective, it’s even more underinvested. Agrifood emits 26% of GHG emissions but attracts just 1.3% of climate-focused private capital. This is concerning, given the sector’s potential for massive impact and financial returns. Food Is Investable, developed with ADAM Partners, gives you a Treasure Map as an overview of relevant investment segments in agrifood across different asset classes.
Controlled Environment Agriculture (CEA): a few years ago, Vertical Farms was one of the hottest segments for food & ag venture investors. Companies like Bowery Farms and AeroFarms closed late-stage growth rounds with hundreds of millions of dollars of VC funding, AppHarvest went public at $1bn+ valuation via a SPAC merger, and global scale seemed all but inevitable for the segments’ leaders. However, as inflation and interest rates rose in 2022 and 2023, investors turned away from the sector, and companies began to struggle and even go bankrupt. The narrative shifted. Now, profitability is at the top of investors’ minds, not growth, and questions remain about the fundamental viability of the space. We dug into the segment to understand where value might lie today.